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Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10008323196
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HBR CASE STUDY - Do You Thank the Taxpayer for Your Bailout? ReliantShare is about to accept $5 billion in U.S. government assistance, and the publicity is devastating. What kind of message should the bank send out to restore the public's confidence?
Raggio, Randle D.
- In:
Harvard business review : HBR
(
2009
),
pp. 25
Persistent link: https://www.econbiz.de/10008265408
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3
Brand creation vs acquisition in portfolio expansion strategy
Damoiseau, Yana
;
Black, William C.
;
Raggio, Randle D.
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 268-282
Persistent link: https://www.econbiz.de/10009178537
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MEINUNGEN - Müssen wir uns beim Steuerzahler bedanken? Fallstudie: Die Bank ReliantShare hat Staatsgelder erhalten und bangt nun um ihren Ruf. Die Topmanager wissen nicht, wie sie das Vertrauen ihrer Kunden und der Öffentlichkeit zurückgewinnen können. Vier Experten geben Rat.
Raggio, Randle D.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
7
,
pp. 82-91
Persistent link: https://www.econbiz.de/10008278039
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5
Aggregate and disaggregate sector forecasting using consumer confidence measures
Kumar, V.
;
Leone, Robert P.
;
Gaskins, John N.
- In:
International Journal of Forecasting
11
(
1995
)
3
,
pp. 361-377
Persistent link: https://www.econbiz.de/10005418647
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Measuring market response to price changes : A classification approach
Mulhern, Francis J.
;
Leone, Robert P.
- In:
Journal of Business Research
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10005466304
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A two-stage imputation procedure for item nonresponse in surveys
Gilley, Otis W.
;
Leone, Robert P.
- In:
Journal of Business Research
22
(
1991
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10005473638
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8
Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?
Mulhern, Francis J.
;
Leone, Robert P.
- In:
Journal of Business Research
21
(
1990
)
3
,
pp. 179-194
Persistent link: https://www.econbiz.de/10005474244
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9
Applications and Case Studies - A Dynamic Model of Purchase Timing With Application to Direct Marketing
Allenby, Greg M.
;
Leone, Robert P.
;
Jen, Lichung
- In:
Journal of the American Statistical Association : JASA
94
(
1999
)
446
,
pp. 365-374
Persistent link: https://www.econbiz.de/10006626742
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10
Variability of Brand Price Elasticities across Retail Stores: Ethnic, Income, and Brand Determinants
Mulhern, Francis J.
;
Williams, Jerome D.
;
Leone, Robert P.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 427
Persistent link: https://www.econbiz.de/10006627894
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