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Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Bharadwaj, Neeraj; Matsuno, Ken - In: Journal of Business Research 59 (2006) 1, pp. 62-72
Persistent link: https://www.econbiz.de/10005473835
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Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Bharadwaj, Neeraj; Matsuno, Ken - In: Journal of business research : JBR 59 (2006) 1, pp. 62-72
Persistent link: https://www.econbiz.de/10006713678
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Investigating the decision criteria used in electronic components procurement
Bharadwaj, Neeraj - In: Industrial marketing management : the international … 33 (2004) 4, pp. 317-324
Persistent link: https://www.econbiz.de/10006247889
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The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj; Roggeveen, Anne - In: Marketing Letters 19 (2008) 1, pp. 13-23
Persistent link: https://www.econbiz.de/10005716499
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Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Rao, Ramesh K.S.; Bharadwaj, Neeraj - In: Journal of marketing 72 (2008) 1, pp. 16-26
Persistent link: https://www.econbiz.de/10008171128
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Naylor, Rebecca Walker; ter … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-228
Persistent link: https://www.econbiz.de/10008898990
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Naylor, Rebecca Walker; ter … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10008283563
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Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves; Hoyer, Wayne D.; Strazzieri, Alain - In: Journal of Business Research 58 (2005) 3, pp. 339-340
Persistent link: https://www.econbiz.de/10005473608
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Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves; Hoyer, Wayne D.; Strazzieri, Alain - In: Journal of business research : JBR 58 (2005) 3, pp. 339-340
Persistent link: https://www.econbiz.de/10006714085
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Humor in Television Advertising: A Moment-to-Moment Analysis
Woltman Elpers, Josephine L.C.M.; Mukherjee, Ashesh; … - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 592-598
Persistent link: https://www.econbiz.de/10006645060