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The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
Yang, Moonhee; Roskos-Ewoldsen, David; Dinu, Lucian; … - In: Journal of advertising : official publication of the … 35 (2006) 4, pp. 143-152
Persistent link: https://www.econbiz.de/10008126160
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Beavers, Bubbles, Bees, and Moths: An Examination of Animated Spokescharacters in DTC Prescription-Drug Advertisements and Websites
Pashupati, Kartik - In: Journal of advertising research 49 (2009) 3, pp. 373
Persistent link: https://www.econbiz.de/10008324219
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Web banner ads in online newspapers: A cross-national comparison of India and Korea
Pashupati, Kartik; Lee, Jeng Hoon - In: International journal of advertising : the quarterly … 22 (2003) 4, pp. 531-564
Persistent link: https://www.econbiz.de/10008117869
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"I know this brand, but did I like the ad?" An investigation of the familiarity-based sleeper effect
Pashupati, Kartik - In: Psychology & marketing 20 (2003) 11, pp. 1017
Persistent link: https://www.econbiz.de/10006967164