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Diffusion of account planning in Indian ad agencies: An organisational perspective
Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-693
Persistent link: https://www.econbiz.de/10009334273
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Reflections on emotional attachment to brands: Brand romance and brand love
Patwardhan, Hemant; Balasubramanian, Siva K. - In: Journal of customer behaviour 12 (2013) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10010110507
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Brand romance: a complementary approach to explain emotional attachment toward brands
Patwardhan, Hemant; Balasubramanian, Siva K. - In: The journal of product & brand management 20 (2011) 4, pp. 297-309
Persistent link: https://www.econbiz.de/10009178535
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Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
Balasubramanian, Siva; Karrh, James; Patwardhan, Hemant - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 115-142
Persistent link: https://www.econbiz.de/10008126549