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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of Business Research 63 (2010) 9-10, pp. 935-942

This study examines the effects of the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, on consumers' perceived online service quality and satisfaction during service encounter. The findings showed that, between task-oriented and task-free consumers, the patterns of...

Persistent link: https://www.econbiz.de/10008871559

Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S.; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-733

Persistent link: https://www.econbiz.de/10009974231

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of business research : JBR 63 (2010) 9, pp. 935-943

Persistent link: https://www.econbiz.de/10008443963

Consumer responses to East-West writing system differences: A literature review and proposed agenda

Hernandez, Monica D.; Minor, Michael S. - In: International marketing review 27 (2010) 5, pp. 579-594

Persistent link: https://www.econbiz.de/10008640537

Determinants of children's attitudes towards "advergames": the case of Mexico

Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 112-120

Persistent link: https://www.econbiz.de/10008270673

A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames

Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-327

Persistent link: https://www.econbiz.de/10009266436

Consumer Culture Plots in Television Advertising from Nigeria and South Africa

Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10009844414

Product Category and Origin Effects on Consumer Responses to Counterfeits:

Chapa, Sindy; Minor, Michael; Maldonado, Cecilia - In: Journal of international consumer marketing 18 (2006) 4, pp. 79-102

Persistent link: https://www.econbiz.de/10007305403

Consumer Culture Plots in Television Advertising from Nigeria and South Africa

Oyedele, Adesegun; Minor, Michael - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10009976498

The Demise of Expropriation as an Instrument of LDC Policy, 1980-1992

Minor, Michael S. - In: Journal of international business studies : JIBS ; a … 25 (1994) 1, pp. 177-188

Persistent link: https://www.econbiz.de/10005913286