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The Frontiers in Service Conference: a 20-year retrospective

Dorsch, Michael J.; Fisk, Raymond P.; Grove, Stephen J. - In: The Service Industries Journal 34 (2014) 6, pp. 477-494

The history of the Frontiers in Service Conference and its impact on the service research community was examined by content analyzing each of the 20 conference programs. The results were aggregated and examined for trends regarding program participation on several characteristics, including...

Persistent link: https://www.econbiz.de/10010952286

Services Advertising and Integrated Marketing Communications: An Empirical Examination

Carlson, Les; Grove, Stephen J.; Dorsch, Michael J. - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 69

Persistent link: https://www.econbiz.de/10008117834

Addressing services' intangibility through integrated marketing communication: an exploratory study

Grove, Stephen J.; Carlson, Les; Dorsch, Michael J. - In: The journal of services marketing 16 (2002) 5, pp. 393-411

Persistent link: https://www.econbiz.de/10007108730

Number 2 - Consumer intentions to use a service category

Dorsch, Michael J.; Grove, Stephen J.; Darden, William R. - In: The journal of services marketing 14 (2000) 2-3, pp. 92-117

Persistent link: https://www.econbiz.de/10007117974

Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers

Grove, Stephen J.; Pickett, Gregory M.; Jones, Scott A.; … - In: Journal of service research : JSR 15 (2012) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10009833941

The impact of improvisation training on service employees in a European airline: a case study

Daly, Aidan; Grove, Stephen J.; Dorsch, Michael J.; … - In: European journal of marketing : EJM 43 (2009) 3, pp. 459-472

Persistent link: https://www.econbiz.de/10008237705

An action strategy approach to examining shopping behavior

Darden, William R.; Dorsch, Michael J. - In: Journal of Business Research 21 (1990) 3, pp. 289-308

Persistent link: https://www.econbiz.de/10005465799

A transaction approach to understanding and managing customer equity

Dorsch, Michael J.; Carlson, Les - In: Journal of Business Research 35 (1996) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10005473954

Can Tourism Providers Buy their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty

Morais, Duarte B.; Dorsch, Michael J.; Backman, Sheila J. - In: Journal of travel research : a quarterly publication of … 42 (2004) 3, pp. 235-243

Persistent link: https://www.econbiz.de/10006884177

Toward the Operationalization of Resource Investments Made between Customers and Providers of a Tourism Service

Morais, Duarte B.; Backman, Sheila J.; Dorsch, Michael J. - In: Journal of travel research : a quarterly publication of … 41 (2003) 4, pp. 362-374

Persistent link: https://www.econbiz.de/10006888765