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Spielt die >> Entscheidungshistorie << bei organisationalen Kaufentscheidungen eine Rolle?
Herbst, Uta; Austen, Viola - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 515-541
Persistent link: https://www.econbiz.de/10009808864
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When 3+3 does not equal 5+1—New insights into the measurement of industrial customer satisfaction
Austen, Viola; Herbst, Uta; Bertels, Victoria - In: Industrial marketing management : the international … 41 (2012) 6, pp. 973-984
Persistent link: https://www.econbiz.de/10010023444
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The industrial brand personality scale: Building strong business-to-business brands
Herbst, Uta; Merz, Michael A. - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1072-1082
Persistent link: https://www.econbiz.de/10009806431
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A categorization approach to analyzing the global consumer culture debate
Merz, Michael A.; He, Yi; Alden, Dana L. - In: International marketing review 25 (2008) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10008052395
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Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers
He, Yi; Merz, Michael A.; Alden, Dana L. - In: Journal of international marketing 16 (2008) 2, pp. 64-83
Persistent link: https://www.econbiz.de/10008052513
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The evolving brand logic: a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10008301592
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Präferenzmessung in industriellen Verhandlungen
Herbst, Uta - 2007
Persistent link: https://www.econbiz.de/10004921230
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Supply-chain pricing#8212A new perspective on pricing in industrial markets
Voeth, Markus; Herbst, Uta - In: Industrial marketing management : the international … 35 (2006) 1, pp. 83-90
Persistent link: https://www.econbiz.de/10006229611
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Supply-chain pricing#8212A new perspective on pricing in industrial markets
Voeth, Markus; Herbst, Uta - In: Industrial marketing management : the international … 35 (2006) 1, pp. 83-90
Persistent link: https://www.econbiz.de/10006229807
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Bibliometrische Analyse der Zeitschriftenrankings VHB-JOURQUAL 2.1 und Handelsblatt-Zeitschriftenranking BWL
Voeth, Markus; Herbst, Uta; Loos, Jeanette - In: Die Betriebswirtschaft : DBW 71 (2011) 5, pp. 439-459
Persistent link: https://www.econbiz.de/10009335173