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Perception of puffery in advertising: investigating the China-US differences

Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-199

Persistent link: https://www.econbiz.de/10009846258

Does Puffery Deceive? An Empirical Investigation

Gao, Zhihong; Scorpio, Elaine - In: Journal of Consumer Policy 34 (2011) 2, pp. 249-264

Persistent link: https://www.econbiz.de/10009150525

The effect of racial cues on the reader's response to advertisements: A US-China comparative study

Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532

Persistent link: https://www.econbiz.de/10010138875

Beyond Culture: A Proposal for Agent-Based Content Analyses of International Advertisements

Gao, Zhihong - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 105

Persistent link: https://www.econbiz.de/10008311505

HARMONIOUS REGIONAL ADVERTISING REGULATION?

Gao, Zhihong - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 75-88

Persistent link: https://www.econbiz.de/10008116211

Chinese Grassroots Nationalism and Its Impact on Foreign Brands

Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 181-193

Persistent link: https://www.econbiz.de/10009976120

Does Puffery Deceive? An Empirical Investigation

Gao, Zhihong; Scorpio, Elaine A. - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 249-265

Persistent link: https://www.econbiz.de/10009015381

Serving a stir-fry of market, culture and politics - on globalisation and film policy in Greater China

Gao, Zhihong - In: Policy studies 30 (2009) 4, pp. 423-438

Persistent link: https://www.econbiz.de/10008306402

Controlling Deceptive Advertising in China: An Overview

Gao, Zhihong - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 165-177

Persistent link: https://www.econbiz.de/10008134889

The Outward Extension of an Ecological Footprint in City Expansion: The Case of Beijing

Xie, Gaodi; Chen, Wenhui; Cao, Shuyan; Lu, Chunxia; Xiao, Yu - In: Sustainability 6 (2014) 12, pp. 9371-9386

A biologically productive area was used in the ecological footprint method to measure the demand and impact of human activities on the natural capital, and further, to judge whether the impact is within the scope of the regional bio-capacity. In this presentation, an indicator “ecological...

Persistent link: https://www.econbiz.de/10011099339