Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Applying transaction utility t...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
1
advertising
1
alcohol
1
condoms
1
controversial products
1
Online availability
All
Undetermined
5
Type of publication
All
Article
38
Language
All
Undetermined
English
117
Author
All
Fam, Kim-Shyan
20
Fam, Kim Shyan
10
Yang, Zhilin
9
Waller, David S.
6
Merrilees, Bill
5
Jozsa, Laszlo
4
McNeill, Lisa S.
4
Hyman, Mike
3
Kim, Chung
3
Krisjanous, Jayne
3
Li, Yongqiang
3
Gazley, Aaron
2
Grohs, Reinhard
2
Kagel, John H.
2
Moser, Donald
2
Waller, David
2
Biggemann, Sergio
1
Brito, Pedro
1
Christy, Timothy
1
Chung, Kim-Choy
1
Collins, Regan David
1
Douglas, Katie
1
Erdogan, B.Zafer
1
Foscht, Thomas
1
Grayson, Rollo A.S.
1
He, Jian
1
Holdsworth, David K.
1
Insch, Andrea
1
Mcneill, Lisa S.
1
Penman, Sarah
1
Peterson, Dane K.
1
Richard, James E.
1
Run, Ernest Cyril de
1
Su, Chenting
1
Turner, Lucy
1
Zeng, Fue
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
4
Asia Pacific journal of marketing and logistics
3
Young consumers : insight and ideas for responsible marketers
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Journal of Business Ethics
2
Journal of advertising research
2
Marketing intelligence & planning
2
The international review of retail, distribution and consumer research
2
European journal of marketing : EJM
1
Games and Economic Behavior
1
Games and economic behavior
1
International journal of retail & distribution management
1
Journal of Business Research
1
Journal of East-West business
1
Journal of Global Information Management (JGIM)
1
Journal of business research : JBR
1
Journal of euro-marketing
1
Journal of marketing
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
OLC EcoSci
33
RePEc
5
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of business ethics : JOBE
48
(
2003
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10006885134
Saved in:
2
Factors in Winning Accounts: The Views of Agency Account Directors in New Zealand - What factors do advertising agency executives perceive to be important when an advertiser selects an agency? This study asks account directors in New Zealand and makes some comparisons with the results
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 21-32
Persistent link: https://www.econbiz.de/10006518847
Saved in:
3
Trust and the online relationship-an exploratory study from New Zealand
Fam, Kim Shyan
;
Foscht, Thomas
;
Collins, Regan David
- In:
Tourism management : research, policies, practice
25
(
2004
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10006818755
Saved in:
4
What Do Excellent Service Promoters Do Differently?
Fam, Kim Shyan
;
Merrilees, Bill
- In:
The service industries journal
21
(
2001
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10006272602
Saved in:
5
Exploring the relevance of strategic promotion management approach among small independent retailers
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International journal of retail & distribution management
26
(
1998
)
9
,
pp. 354-361
Persistent link: https://www.econbiz.de/10006465609
Saved in:
6
Cultural values and personal selling: A comparison of Australian and Hong Kong retailers' promotion preferences
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International marketing review
15
(
1998
)
4
,
pp. 246-256
Persistent link: https://www.econbiz.de/10006303862
Saved in:
7
The influence of religion on attitudes towards the advertising of controversial products
Fam, Kim Shyan
;
Waller, David S.
;
Erdogan, B.Zafer
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 537-555
Persistent link: https://www.econbiz.de/10006080452
Saved in:
8
Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary
Fam, Kim Shyan
;
Merrilees, Bill
;
Brito, Pedro
;
Jozsa, Laszlo
- In:
Journal of euro-marketing
11
(
2002
)
4
,
pp. 5-26
Persistent link: https://www.econbiz.de/10007162401
Saved in:
9
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary
Fam, Kim Shyan
- In:
Marketing intelligence & planning
21
(
2003
)
4-5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10006967581
Saved in:
10
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary
Fam, Kim Shyan
- In:
Marketing intelligence & planning
21
(
2003
)
5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10006967708
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
