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Electronic word-of-mouth (eWOM...
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Collective dissonance
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Electronic word-of-mouth
1
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Biswas, Abhijit
34
Dutta, Sujay
7
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6
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4
Pullig, Chris
4
Burman, Bidisha
3
Das, Neel
3
Krishnan, Balaji C.
3
Song, Ji Hee
3
Yagci, Mehmet I.
3
Alford, Bruce L.
2
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2
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2
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2
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2
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2
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Auston, Ione
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Journal of Business Research
6
Journal of business research : JBR
6
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing
2
Journal of the Association for Information Science & Technology
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International journal of internet marketing and advertising : IJIMA
1
Marketing Letters
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OLC EcoSci
29
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Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites
Chaturvedi Thota, Sweta
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-907
Persistent link: https://www.econbiz.de/10010043473
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2
Determinants of Perceived Web Site Interactivity
Song, Ji Hee
;
Zinkhan, George M.
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10008153423
Saved in:
3
Young shoppers' experiences with e-shopping
Song, Ji Hee
;
Zinkhan, George M.
;
Pan, Yue
- In:
International journal of internet marketing and …
2
(
2005
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10008116079
Saved in:
4
Adapting semantic natural language processing technology to address information overload in influenza epidemic management
Keselman, Alla
;
Rosemblat, Graciela
;
Kilicoglu, Halil
; …
- In:
Journal of the Association for Information Science & …
61
(
2010
)
12
,
pp. 2531-2543
Persistent link: https://www.econbiz.de/10011203812
Saved in:
5
Extending SemRep to the public health domain
Rosemblat, Graciela
;
Resnick, Melissa P.
;
Auston, Ione
; …
- In:
Journal of the Association for Information Science & …
64
(
2013
)
10
,
pp. 1963-1974
Persistent link: https://www.econbiz.de/10011204984
Saved in:
6
The Internet's impact on marketing: Introduction to the JBR special issue on "Marketing on the web--behavioral, strategy and practices and public policy"
Biswas, Abhijit
;
Krishnan, Ram
- In:
Journal of Business Research
57
(
2004
)
7
,
pp. 681-684
Persistent link: https://www.econbiz.de/10005465902
Saved in:
7
The moderating role of brand familiarity in reference price perceptions
Biswas, Abhijit
- In:
Journal of Business Research
25
(
1992
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10005466107
Saved in:
8
The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Alford, Bruce L.
;
Biswas, Abhijit
- In:
Journal of Business Research
55
(
2002
)
9
,
pp. 775-783
Persistent link: https://www.econbiz.de/10005473585
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9
An experimental assessment of effects associated with alternative tensile price claims
Biswas, Abhijit
;
Burton, Scot
- In:
Journal of Business Research
29
(
1994
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10005473662
Saved in:
10
Reference pricing studies in marketing: A synthesis of research results
Biswas, Abhijit
;
Wilson, Elizabeth J.
;
Licata, Jane W.
- In:
Journal of Business Research
27
(
1993
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10005474342
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