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Berkowitz, David
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PAVING THE WAY FOR CONCURRENT ENGINEERING - U.S. Army Missle Command establishes a training program to ensure the advancement of CE.
Maddux, Gary A.
;
Martin, Patricia
;
Farrington, Philip A.
- In:
Industrial engineering : IE ; the magazine for systems …
26
(
1994
)
9
,
pp. 50-52
Persistent link: https://www.econbiz.de/10006218386
Saved in:
2
Spatial diffusion of a new loyalty program through a retail market
Allaway, Arthur W.
;
Berkowitz, David
;
D'Souza, Giles
- In:
Journal of retailing
79
(
2003
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10006612788
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3
The Impact of Differential Lag Effects on the Allocation of Advertising Budgets across Media - Results illustrate how managers can use their knowledge of differential lags to adjust their advertising budgets for specific media to obtain more optimal profit results.
Berkowitz, David
;
Allaway, Arthur
;
D'Souza, Glies
- In:
Journal of advertising research
41
(
2001
)
2
,
pp. 27-38
Persistent link: https://www.econbiz.de/10006512484
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4
New Product Development Performance and the Interaction of Cross-Functional Integration and Knowledge Management
Daniel Sherman, J.
;
Berkowitz, David
;
Souder, William E.
- In:
The journal of product innovation management : an …
22
(
2005
)
5
,
pp. 399-411
Persistent link: https://www.econbiz.de/10006235367
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5
ARTICLES - Special Section: Exporting - Increasing the Efficiency of National Export Promotion Programs: The Case of Norwegian Exporters
Weaver, K.Mark
;
Berkowitz, David
;
Davies, Les
- In:
Journal of small business management : JSBM ; a joint …
36
(
1998
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10005972923
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6
A polemic - Getting doctored: A proposed model of marketing doctoral student socialization
Trocchia, Philip J.
;
Berkowitz, David
- In:
European journal of marketing : EJM
33
(
1999
)
7-8
,
pp. 746-759
Persistent link: https://www.econbiz.de/10006096701
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7
ARTICLES - Estimating Differential Lag Effects for Multiple Media Across Multiple Stores
Berkowitz, David
;
Allaway, Arthur
;
D'Souza, Giles
- In:
Journal of advertising : official publication of the …
30
(
2001
)
4
,
pp. 59-66
Persistent link: https://www.econbiz.de/10008119318
Saved in:
8
Deriving and exploring behavior segments within a retail loyalty card program
Allaway, Arthur W.
;
Gooner, Richard M.
;
Berkowitz, David
; …
- In:
European journal of marketing : EJM
40
(
2006
)
11
,
pp. 1317-1339
Persistent link: https://www.econbiz.de/10007378421
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