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The impact of materialism and anti-consumption lifestyles on personal debt and account balances

Nepomuceno, Marcelo Vinhal; Laroche, Michel - In: Journal of Business Research 68 (2015) 3, pp. 654-664

We investigated how anti-consumption lifestyles and materialism correlate with personal debt and account balances. The data collection was conducted in partnership with a financial institution which provided a representative sample of account holders and theirs personal debt and account...

Persistent link: https://www.econbiz.de/10011193896

Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns

Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: The journal of consumer marketing 29 (2012) 3, pp. 176-190

Persistent link: https://www.econbiz.de/10009963681

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 3, pp. 197-211

Persistent link: https://www.econbiz.de/10008408559

What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France

Laroche, Michel; Vinhal Nepomuceno, Marcelo; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-417

Persistent link: https://www.econbiz.de/10009187041

Human values and attitudes toward bank services in Brazil

Nepomuceno, Marcelo Vinhal; Porto, Juliana Barreiros - In: The international journal of bank marketing : IJBM 28 (2010) 3, pp. 168-193

Persistent link: https://www.econbiz.de/10008404437

A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada

Laroche, M.; Toffoli, R.; Zhang, Q.; Pons, F. - In: International journal of advertising : the quarterly … 20 (2001) 3, pp. 297-318

Persistent link: https://www.econbiz.de/10008119551

Cross-cultural invariance of measures of satisfaction and service quality

Ueltschy, Linda C.; Laroche, Michel; Tamilia, Robert D.; … - In: Journal of Business Research 57 (2004) 8, pp. 901-912

Persistent link: https://www.econbiz.de/10005477443

Introduction to the special issue on the impact of culture on marketing strategy

Laroche, Michel - In: Journal of Business Research 60 (2007) 3, pp. 177-180

Persistent link: https://www.econbiz.de/10005477472

Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Laroche, Michel; Kim, Chankon; Zhou, Lianxi - In: Journal of Business Research 37 (1996) 2, pp. 115-120

Persistent link: https://www.econbiz.de/10005477556

Role of confidence in a multi-brand model of intentions for a high-involvement service

Laroche, Michel; Sadokierski, Robert - In: Journal of Business Research 29 (1994) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10005477575