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1
Vulnerable Women on Screen and at Home: Soap Opera Consumption
Stern, Barbara B.
;
Russell, Cristel Antonia
;
Russell, …
- In:
Journal of macromarketing : examining the interactions …
25
(
2005
)
2
,
pp. 222-225
Persistent link: https://www.econbiz.de/10006873661
Saved in:
2
Consumption expression of ideological resistance
Russell, Cristel Antonia
;
Russell, Dale W.
;
Neijens, …
- In:
European journal of marketing : EJM
45
(
2011
)
11
,
pp. 1715-1725
Persistent link: https://www.econbiz.de/10009797164
Saved in:
3
Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
Russell, Dale W.
;
Russell, Cristel Antonia
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
3
,
pp. 321
Persistent link: https://www.econbiz.de/10007278348
Saved in:
4
Alcohol Messages in Prime‐Time Television Series
RUSSELL, CRISTEL ANTONIA
;
RUSSELL, DALE W.
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10008718802
Saved in:
5
Hidden persuasions in soap operas: Damaged heroines and negative consumer effects
Stern, Barbara B.
;
Russell, Cristel Antonia
;
Russell, …
- In:
International journal of advertising : the quarterly …
26
(
2007
)
1
,
pp. 9-36
Persistent link: https://www.econbiz.de/10008125852
Saved in:
6
Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators
Russell, Dale
;
Russell, Cristel
- In:
Marketing Letters
21
(
2010
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10008480706
Saved in:
7
Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10009403217
Saved in:
8
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing Letters
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008776560
Saved in:
9
Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series
Russell, Cristel
;
Russell, Dale
;
Grube, Joel
- In:
International journal of advertising : the quarterly …
38
(
2009
)
3
,
pp. 97-113
Persistent link: https://www.econbiz.de/10009976405
Saved in:
10
Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series
Russell, Cristel
;
Russell, Dale
;
Grube, Joel
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-112
Persistent link: https://www.econbiz.de/10008303118
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