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Perceived role of marketing activities in the context of transitional economy

Urbonavičius, Sigitas; Dikčius, Vytautas - In: Tržište/Market 21 (2009) 2, pp. 167-182

The role and importance of various marketing activities within a company is a function of numerous internal and external factors, including those that are typical of transitional economies. These factors are integrated and shaped by managerial perceptions about their overall importance and...

Persistent link: https://www.econbiz.de/10011007053

Channel Surfing, Brand Loyalty and Risk Propensity: A Segmentation Approach to Modelling Consumer Switching Behaviours in the USA

Massad, V.J.; Reardon, J. - In: International journal of advertising : the quarterly … 15 (1996) 3, pp. 250-261

Persistent link: https://www.econbiz.de/10008123851

The Effect of Information Technology on Productivity in Retailing

Reardon, James; Hasty, Ron; Coe, Barbara - In: Journal of retailing 72 (1996) 4, pp. 445-464

Persistent link: https://www.econbiz.de/10006632672

Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions

Mccorkle, Denny E.; Alexander, Joe F.; Reardon, James - In: Journal of marketing education : JME 23 (2001) 1, pp. 16-24

Persistent link: https://www.econbiz.de/10006278059

Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?

Mccorkle, Denny E.; Alexander, Joe F.; Reardon, James; … - In: Journal of marketing education : JME 25 (2003) 3, pp. 196-207

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A consumer model for channel switching behavior

Reardon, James; Mccorkle, Denny E. - In: International journal of retail & distribution management 30 (2002) 4, pp. 179-185

Persistent link: https://www.econbiz.de/10006442003

International vendor relations: A perspective using game theory

Reardon, James; Hasty, Ronald W. - In: International journal of retail & distribution management 24 (1996) 1, pp. 15-23

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The Impact of Testing Frequency on Student Performance in a Marketing Course

Kling, Nathan; McCorkle, Denny; Miller, Chip; Reardon, James - In: Journal of education for business 81 (2005) 2, pp. 67-72

Persistent link: https://www.econbiz.de/10006417069

Articles - Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?

McCorkle, Denny E.; Reardon, James; Alexander, Joe F.; … - In: Journal of marketing education : JME 21 (1999) 2, pp. 106-117

Persistent link: https://www.econbiz.de/10006296002

The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition

Miller, Chip E.; Reardon, James; McCorkie, Denny E. - In: Journal of marketing 63 (1999) 4, pp. 107-120

Persistent link: https://www.econbiz.de/10005964053