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Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing

McQuarrie, Edward F. - In: Journal of Business Research 57 (2004) 2, pp. 142-153

Persistent link: https://www.econbiz.de/10005474182

The market research toolbox: A concise guide for beginners

McQuarrie, Edward F.; Chisnall, Peter M. - In: Journal of the Market Research Society : JMRS 39 (1997) 3, pp. 519-522

Persistent link: https://www.econbiz.de/10006702817

Integration of construct and external validity by means of proximal similarity: - Implications for laboratory experiments in marketing

Mcquarrie, Edward F. - In: Journal of business research : JBR 57 (2004) 2, pp. 142-153

Persistent link: https://www.econbiz.de/10006719099

Re-Inquiries - Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising

McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 579-587

Persistent link: https://www.econbiz.de/10006651173

Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses

McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 37-54

Persistent link: https://www.econbiz.de/10006666373

Have Laboratory Experiments Become Detached from Advertiser Goals? A Meta-Analysis - Laboratory experiments have often been criticized for artificial exposure conditions remote from the reality of advertising. This meta-analysis examines 443 published experiments to determine whether unrealistic settings have been the exception or the rule over the past several decades of research

McQuarrie, Edward F. - In: Journal of advertising research 38 (1998) 6, pp. 15-26

Persistent link: https://www.econbiz.de/10006520661

Figures of Rhetoric in Advertising Language

McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 22 (1996) 4, pp. 424-438

Persistent link: https://www.econbiz.de/10006676439

Planned and actual spending among owners of home computers

Mcquarrie, Edward F.; Langmeyer, Daniel - In: Journal of Economic Psychology 8 (1987) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10005108642

The evolution of new technology ventures over 20 years: Patterns of failure, merger, and survival

Bruno, Albert V.; Mcquarrie, Edward F.; Torgrimson, Carol G. - In: Journal of Business Venturing 7 (1992) 4, pp. 291-302

Persistent link: https://www.econbiz.de/10005235505

Narrative and Persuasion in Fashion Advertising

Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of Consumer Research 37 (2010) 3, pp. 368-392

Narrative transportation-to be carried away by a story-has been proposed as a distinct route to persuasion. But as originally conceived, narrative transportation is unlikely to occur in response to advertisements, where persuasive intent is obvious and consumer resistance is expected. We analyze...

Persistent link: https://www.econbiz.de/10008756254