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Decision neuroscience and consumer decision making
Yoon, Carolyn; Gonzalez, Richard; Bechara, Antoine; … - In: Marketing Letters 23 (2012) 2, pp. 473-485
Persistent link: https://www.econbiz.de/10010867845
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Service provider responses to anxious and angry customers: different challenges, different payoffs
Menon, Kalyani; Dubé, Laurette - In: Journal of retailing 80 (2004) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10006608380
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Foreign Branding and Its Effects on Product Perceptions and Attitudes
Leclerc, France; Schmitt, Bernd H.; Dubé, Laurette - In: Journal of marketing research : JMR 31 (1994) 2, pp. 263-270
Persistent link: https://www.econbiz.de/10006687051
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Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective
Fisher, Robert J.; Dubé, Laurette - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 850-858
Persistent link: https://www.econbiz.de/10006644480
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Background music pleasure and store evaluation: intensity effects and psychological mechanisms
Dubé, Laurette; Morin, Sylvie - In: Journal of business research : JBR 54 (2001) 2, pp. 107-114
Persistent link: https://www.econbiz.de/10006724921
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B ORGANIZATIONAL BEHAVIOR - Background music pleasure and store evaluation -- Intensity effects and psychological mechanisms Bc:140
Dubé, Laurette; Morin, Sylvie - In: Operations research, Management science : OR MS ; the … 42 (2002) 3, pp. 261-262
Persistent link: https://www.econbiz.de/10006509409
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Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
Dubé, Laurette; Cervellon, Marie-Cécile; Jingyuan, Han - In: International journal of research in marketing : IJRM ; … 20 (2003) 3, pp. 259-272
Persistent link: https://www.econbiz.de/10006168849
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Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions
Dubé, Laurette; Morgan, Michael S. - In: International journal of research in marketing : IJRM ; … 15 (1998) 4, pp. 309-320
Persistent link: https://www.econbiz.de/10006199072
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Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions
Dubé, Laurette; Morgan, Michael S. - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 156
Persistent link: https://www.econbiz.de/10006678557
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Waiting Time and Decision Making: Is Time like Money?
Leclerc, France; Schmitt, Bernd H.; Dubé, Laurette - In: Journal of consumer research : JCR ; an … 22 (1995) 1, pp. 110
Persistent link: https://www.econbiz.de/10006681641