Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Abu Farha, Allam K."
~person:"Reinartz, Werner J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Staat in Augenhöhe? Durch...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
11
Konsumentenverhalten
11
Kundenwert
7
Lieferantenmanagement
6
Supplier relationship management
6
Theorie
5
Theory
5
Customer value
4
Einzelhandel
4
Kundenmanagement
4
Retail trade
4
Beziehungsmanagement
3
Customer satisfaction
3
Kundenzufriedenheit
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Brand
2
Brand management
2
Business-to-business marketing
2
Customer analysis
2
Customer integration
2
Deutschland
2
Digitalisierung
2
Digitization
2
Distance selling
2
Distanzhandel
2
E-commerce
2
Electronic Commerce
2
Firm performance
2
Germany
2
Kundenanalyse
2
Kundenintegration
2
Markenartikel
2
Markenführung
2
Unternehmenserfolg
2
Value creation
2
Advertising
1
Advertising avoidance
1
more ...
less ...
Online availability
All
Undetermined
9
Free
2
Type of publication
All
Article
20
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz im Buch
10
Aufsatz in Zeitschrift
10
Book section
10
Graue Literatur
4
Lehrbuch
4
Non-commercial literature
4
Arbeitspapier
3
Working Paper
3
Textbook
2
Aufsatzsammlung
1
Glossar enthalten
1
Glossary included
1
Hochschulschrift
1
more ...
less ...
Language
All
English
23
German
6
Author
All
Abu Farha, Allam K.
Reinartz, Werner J.
Bruhn, Manfred
124
Homburg, Christian
124
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
50
Budäus, Dietrich
50
Herrmann, Andreas
49
Piller, Frank T.
48
Bogumil, Jörg
46
Hollebeek, Linda D.
46
Stauss, Bernd
45
Krafft, Manfred
43
Palmatier, Robert W.
40
Töpfer, Armin
40
Schedler, Kuno
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
37
Reichwald, Ralf
36
Wiedmann, Klaus-Peter
35
Hippner, Hajo
33
Smith, Alan D.
33
Hadwich, Karsten
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Matzler, Kurt
31
Mittal, Vikas
31
Thaichon, Park
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Prentice, Catherine
30
Svensson, Göran
30
Kleinaltenkamp, Michael
29
Naschold, Frieder
29
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Belz, Christian
27
more ...
less ...
Institution
All
INSEAD
1
Springer-Verlag GmbH
1
Published in...
All
Faculty & research / Insead : working paper series
2
Journal of marketing
2
Journal of retailing
2
Journal of service research : JSR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Retailing in the 21st century : current and future trends
2
Springer texts in business and economics
2
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
International journal of contemporary hospitality management
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Springer Texts in Business and Economics
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
2
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
3
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
4
Kundenansprache in Zeiten digitaler Transformation
Reinartz, Werner J.
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 123-137)
.
2018
Persistent link: https://www.econbiz.de/10011740993
Saved in:
5
Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
Saved in:
6
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
7
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
8
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
9
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
Saved in:
10
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
