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~person:"Benkenstein, Martin"
~person:"Day, George S."
~person:"Morgan, Neil A."
~subject:"Anforderungsprofil"
~subject:"Marketing management"
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Anforderungsprofil
Marketing management
Strategisches Management
31
Strategic management
20
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16
Marketingmanagement
15
Theorie
10
Theory
10
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6
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5
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Benkenstein, Martin
Day, George S.
Morgan, Neil A.
Piercy, Nigel
12
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Bruhn, Manfred
8
Aaker, David A.
7
Tomczak, Torsten
7
Kuß, Alfred
6
Narang, Shanker
6
Percy, Larry
6
Homburg, Christian
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Ryan, Damian
5
Walters, David
5
Wiedmann, Klaus-Peter
5
Zupancic, Dirk
5
Ahlert, Dieter
4
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Gilligan, Colin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Weiser, Christoph
4
West, Douglas C.
4
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Gabler Edition Wissenschaft
1
Handbook of marketing
1
Kohlhammer-Edition Marketing
1
Long range planning : LRP ; international journal of strategic management
1
MIT sloan management review
1
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ECONIS (ZBW)
16
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1
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
2
Marketing-Management für Bildungsinstitutionen : Aus- und Aufbau langfristiger Wettbewerbsvorteile
Benkenstein, Martin
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001759356
Saved in:
3
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
4
Strategisches Marketing : ein wettbewerbsorientierter Ansatz
Benkenstein, Martin
-
1997
Persistent link: https://www.econbiz.de/10000617595
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
6
The criticality of CMO-CIO alignment
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Business horizons
60
(
2017
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
Saved in:
7
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
8
Strategisches Marketing : ein wettbewerbsorientierter Ansatz
Benkenstein, Martin
-
2002
-
2. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10001577198
Saved in:
9
Strategisches Marketing : ein wettbewerbsorientierter Ansatz
Benkenstein, Martin
;
Uhrich, Sebastian
-
2009
-
3., aktualisierte und überarb. Aufl.
Persistent link: https://www.econbiz.de/10003785444
Saved in:
10
Marketing and business performance
Morgan, Neil A.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009507839
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