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~person:"Berthon, Pierre R."
~subject:"Consumer behaviour"
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Berthon, Pierre R.
Pitt, Leyland F.
29
Plangger, Kirk
5
Robson, Karen
5
McCarthy, Ian P.
4
Kietzmann, Jan H.
3
Treen, Emily
3
Berthon, Jean-Paul
2
Botha, Elsamari
2
Campbell, Colin
2
DesAutels, Philip
2
Ferreira, Caitlin
2
Hannah, David
2
Robertson, Jeandri
2
Steyn, Peter
2
Vigar-Ellis, Debbie
2
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Abratt, Russell
1
Berthon, Pierre
1
Bogers, Marcel L. A. M.
1
Boon, Edward
1
Boshoff, Christo
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Bredican, John
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Chan, Anthony
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Chohan, Raeesah
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Business horizons
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AMS review : official publication of the Academy of Marketing Science
2
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1
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1
Legends in consumer behavior
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Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
58
(
2015
)
6
,
pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
Saved in:
2
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
3
But you promised! : managing consumers’ psychological contracts
Hannah, David
;
Treen, Emily
;
Pitt, Leyland F.
;
Berthon, …
- In:
Business horizons
59
(
2016
)
4
,
pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
Saved in:
4
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
5
Nomen est omen : formalizing customer labeling theory
Plangger, Kirk
;
Kietzmann, Jan H.
;
Pitt, Leyland F.
; …
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
4
,
pp. 193-204
Persistent link: https://www.econbiz.de/10010233420
Saved in:
6
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
7
Creative consumers : awareness, attitude and action
Berthon, Pierre R.
;
Campbell, Colin
;
Pitt, Leyland F.
; …
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
Saved in:
8
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
9
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
10
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
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