Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development...

Gerade in wirtschaftlich engen Zeiten, betrachtet man insbesondere die Branche derFinanzdienstleistungen, in denen das Vertrauen der Kunden schwer in Mitleidenschaftgeraten ist, wird das Thema persönlicher Verkauf zur Chefsache. Keine Imagekampagne,keine Infobroschüre, kein Automat kann einen...

Über die Bandbreite von Web 2.0-Anwendungen wird viel berichtet. Doch istderen Einsatz für alle Unternehmen wirklichsinnvoll? Bei welchen konkreten Kundenmanagementprozessenkann welche Anwendungtatsächlich Vorteile bringen?...

Purpose - The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline for the most important areas and directions of academic research and management practice. Design/methodology/approach – Key trends in innovation research are derived from an...

Attaining competitive advantage is especially crucial for innovative firms. Due to increased competition, firms employ various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility have been found to strengthen this position. Whereas...

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Attaining competitive advantage is especially crucial for innovative firms. Due to increased competition, firms employ various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility have been found to strengthen this position. Whereas...