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Embedded (lead) users as catalysts to product diffusion
Schweisfurth, Tim; Herstatt, Cornelius - In: Creativity and innovation management 24 (2015) 1, pp. 151-168
Persistent link: https://www.econbiz.de/10011298010
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Turkish diaspora networks and innovation
Cour, Sylvie van; Gerybadze, Alexander; Pyka, Andreas - In: International innovation networks and knowledge …, (pp. 180-200). 2017
Persistent link: https://www.econbiz.de/10011537230
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The effect of social networking sites and absorptive capacity on SMES’ innovation performance
Scuotto, Veronika; Del Giudice, Manlio; Carayannis, Elias G. - In: The journal of technology transfer 42 (2017) 2, pp. 409-424
Persistent link: https://www.econbiz.de/10011656209
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - In: MSI reports : working paper series (2011) 4, pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
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Further reflections on studying social influence in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.; Fowler, James H. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876