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An examination of new product development best practice

Kahn, Kenneth B.; Barczak, Gloria; Nicholas, John M.; … - In: The journal of product innovation management : an … 29 (2012) 2, pp. 180-192

Persistent link: https://www.econbiz.de/10009504642

Product planning essentials

Kahn, Kenneth B. - 2001

Persistent link: https://www.econbiz.de/10001475492

Functional, multifunctional, and cross-functional : considerations for marketing management

Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84

Persistent link: https://www.econbiz.de/10003793704

Product planning essentials

Kahn, Kenneth B. - 2001 - Online-Ausg.

Persistent link: https://www.econbiz.de/10013208099

The PDMA handbook of new product development

Kahn, Kenneth B. (ed.) - 2013 - 3. ed.

Persistent link: https://www.econbiz.de/10009703748

Product planning essentials

Kahn, Kenneth B. - 2015 - Second edition.

1. Introduction to product planning -- 2. Strategy and process -- 3. Organizing people -- 4. Opportunity identification -- 5. Concept generation -- 6. Concept evaluation -- 7. Technical development -- 8. Design -- 9. Market planning -- 10. Commercialization and launch -- 11. Life cycle...

Persistent link: https://www.econbiz.de/10014498648

Product Planning Essentials

Kahn, Kenneth B. - 2014 - 2nd ed

Persistent link: https://www.econbiz.de/10011834277

Product management

Bruce, Margaret; Daly, Lucy; Kahn, Kenneth B. - In: Handbook of global supply chain management, (pp. 135-147). 2007

Persistent link: https://www.econbiz.de/10003393883

PDMA Handbook of New Product Development

Kahn, Kenneth B. - 2012 - 3rd ed (Online-Ausg.)

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product...

Persistent link: https://www.econbiz.de/10012685793