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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Temporary communitas and willingness to return to events
Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; … - In: Journal of business research : JBR 92 (2018), pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
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Sponsorship in marketing : effective communication through sports, arts and events
Cornwell, T. Bettina - 2014
students and practitioners working in sport marketing, sport business, events marketing, arts administration, business …
Persistent link: https://www.econbiz.de/10010389991
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Exploring the relationship between sponsorship characteristics and sponsorship asking price
Wishart, Taryn; Lee, Seung Pil; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 26 (2012) 4, pp. 335-349
Persistent link: https://www.econbiz.de/10009581478
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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Developing an instrument to measure the social impact of sport : social capital, collective identities, health literacy, well-being and human capital
Lee, Seung Pil; Cornwell, T. Bettina; Babiak, Kathy - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 24-42
Persistent link: https://www.econbiz.de/10009719727
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Sport Sponsorship Announcement and Stock Returns : A Meta-Analytic Review
Kwon, Youngbum; Cornwell, T. Bettina - 2020
findings from event studies in sport sponsorship to determine if sponsorship announcements influence stock market response …
Persistent link: https://www.econbiz.de/10014351937
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A research agenda at the intersection of sport sponsorship and service
Cornwell, T. Bettina; Frank, Abby; Miller-Moudgil, Rachel - In: Journal of service management 35 (2024) 1, pp. 108-126
Persistent link: https://www.econbiz.de/10014456584
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Global sport sponsorship
Amis, John (ed.); Cornwell, T. Bettina (contributor) - 2005
Persistent link: https://www.econbiz.de/10014417444