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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin - 1997 - 2nd ed
Persistent link: https://www.econbiz.de/10000621186
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Strategic marketing planning
Gilligan, Colin; Wilson, Richard M. S.; Wilson, R. M. S. - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001483621
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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin - 2005 - 3rd ed
Persistent link: https://www.econbiz.de/10002146256
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046