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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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The criticality of CMO-CIO alignment
Whitler, Kimberly A.; Boyd, D. Eric; Morgan, Neil A. - In: Business horizons 60 (2017) 3, pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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Marketing and business performance
Morgan, Neil A. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009507839
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Are you a "vigilant leader"?
Day, George S.; Schoemaker, Paul J. - In: MIT sloan management review 49 (2007/08) 3, pp. 43-51
Persistent link: https://www.econbiz.de/10003714562
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The interface of marketing and strategy
Day, George S. (ed.) - 1990
Persistent link: https://www.econbiz.de/10012878718
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344
Persistent link: https://www.econbiz.de/10014433608