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Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing; Hu, Ye; Damangir, Sina - In: Journal of marketing 79 (2015) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
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Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina; Du, Rex Yuxing; Hu, Ye - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
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Quantitative trendspotting
Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 49 (2012) 4, pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
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Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
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Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye; Du, Rex Yuxing; Damangir, Sina - In: Journal of marketing research : JMR 51 (2014) 3, pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
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Size and share of customer wallet
Du, Rex Yuxing; Kamakura, Wagner A.; Mela, Carl F. - In: Journal of marketing 71 (2007) 2, pp. 94-113
Persistent link: https://www.econbiz.de/10003557064