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Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter; Kumar, Vinod; Kumar, Uma; … - In: International journal of Indian culture and business … 11 (2015) 3, pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust
Alalwan, Ali A.; Dwivedi, Yogesh Kumar; Rana, Nripendra P. - In: Journal of financial services marketing : JFSM 20 (2015) 2, pp. 145-157
Persistent link: https://www.econbiz.de/10011480255
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Rana, … - In: The marketing review 15 (2015) 2, pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
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Customers' intention and adoption of telebanking in Jordan
Alalwan, Ali Abdallah; Dwivedi, Yogesh Kumar; Williams, … - In: Information systems management 33 (2016) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10011529799
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Should consumers request cost transparency?
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
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Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.; Weerakkody, Vishanth - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
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Commentary: what's behind the price tag : understanding cost transparency?
Singh, Nitish - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1987-1991
Persistent link: https://www.econbiz.de/10011453354
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Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356