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~person:"Fetscherin, Marc"
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Fetscherin, Marc
Kumar, Vikas
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91
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ECONIS (ZBW)
32
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1
The medical tourism index : scale development and validation
Fetscherin, Marc
;
Stephano, Renée-Marie
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 539-556
Persistent link: https://www.econbiz.de/10011419305
Saved in:
2
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
3
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
4
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
5
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
6
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
7
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
8
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
9
The measurement & conceptualization of destination personality
Kumar, Vikas
;
Nayak, J. K.
- In:
Tourism management perspectives : TMP
12
(
2014
),
pp. 88-93
Persistent link: https://www.econbiz.de/10010440064
Saved in:
10
Destination personality : scale development and validation
Kumar, Vikas
;
Nayak, Jogendra Kumar
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011912148
Saved in:
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