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Enhancing university brand image and reputation through customer value co-creation behaviour

Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227

Persistent link: https://www.econbiz.de/10012132181

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285

Persistent link: https://www.econbiz.de/10011982005

Tourists' destination image through regional tourism : from supply and demand sides perspectives

Ageeva, Elena; Foroudi, Pantea - In: Journal of business research : JBR 101 (2019), pp. 334-348

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The role of place branding and image in the development of sectoral clusters : the case of Dubai

Hafeez, Khalid; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: The journal of brand management : an international journal 23 (2016) 4, pp. 383-402

Persistent link: https://www.econbiz.de/10011606869

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

Persistent link: https://www.econbiz.de/10012238107

Linking identity and heritage with image and a reputation for competition

Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325

Persistent link: https://www.econbiz.de/10012230495

The impact of brand value on brand competitiveness

Gupta, Suraksha; Gallear, David; Rudd, John M.; … - In: Journal of business research : JBR 112 (2020), pp. 210-222

Persistent link: https://www.econbiz.de/10012230579

Promissing the dream : changing destination image of London through the effect of website place

Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110

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Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 89 (2018), pp. 462-474

Persistent link: https://www.econbiz.de/10011881956

Investigating relationship types for creating brand value for resellers

Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47

Persistent link: https://www.econbiz.de/10011887282