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~person:"Gu, Huimin"
~person:"Shi, Guicheng"
~person:"Tian, Qinghong"
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Marketing in China
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Gu, Huimin
Shi, Guicheng
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Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
2
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
3
Asymmetric effects of regulatory focus on expected desirability and feasibility of embracing self-service technologies
Jia, He Michael
;
Wang, Yonggui
;
Ge, Lin
;
Shi, Guicheng
; …
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10009534090
Saved in:
4
Relationship strength in service industries : a measurement model
Shi, Guicheng
;
Shi, Yizheng
;
Chan, Allan K. K.
;
Wang, …
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 659-685
Persistent link: https://www.econbiz.de/10003873084
Saved in:
5
Enhancing customer civility in the peer-to-peer economy : empirical evidence from the hospitality sector
Ma, Shuang
;
Gu, Huimin
;
Hampson, Daniel P.
;
Wang, Yonggui
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 77-95
Persistent link: https://www.econbiz.de/10012316423
Saved in:
6
Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui
;
Tian, Qinghong
;
Li, Xia
;
Xiao, Xiaohong
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
Saved in:
7
Impact of technology-enabled product eco-innovation : empirical evidence from the Chinese manufacturing industry
Han, Myat Su
;
Ma, Shuang
;
Wang, Yonggui
;
Tian, Qinghong
- In:
Technovation : the international journal of …
128
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014490636
Saved in:
8
Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies
Jia, He (Michael)
;
Wang, Yonggui
;
Ge, Lin
;
Shi, Guicheng
; …
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 209-226
Persistent link: https://www.econbiz.de/10009847651
Saved in:
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