//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~person:"Kumar, V."
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Co-innovation: what are the su...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
27
Marketingmanagement
10
Marketing management
9
Theorie
7
Theory
7
Marketing theory
6
Marketingtheorie
6
Strategic management
5
Strategisches Management
5
USA
5
United States
5
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Börsenkurs
2
Customer satisfaction
2
Customer value
2
Deutschland
2
Fachzeitschrift
2
Forecasting model
2
Germany
2
Journal
2
Kundenwert
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Market research
2
Marktforschung
2
Measurement
2
Messung
2
Performance measurement
2
Performance-Messung
2
Prognoseverfahren
2
Relationship marketing
2
Sales
2
Selling
2
Share price
2
Shareholder Value
2
Shareholder value
2
Supplier relationship management
2
Verkauf
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
20
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
Glossary included
Textbook
Aufsatz in Zeitschrift
21
Aufsatz im Buch
12
Book section
12
Hochschulschrift
9
Lehrbuch
7
Graue Literatur
6
Non-commercial literature
6
Thesis
6
Arbeitspapier
3
Bibliografie enthalten
3
Bibliography included
3
Collection of articles of several authors
3
Sammelwerk
3
Working Paper
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Aufgabensammlung
1
CD-ROM, DVD
1
Dissertation u.a. Prüfungsschriften
1
Glossar enthalten
1
Reprint
1
more ...
less ...
Language
All
English
20
German
8
Author
All
Homburg, Christian
Kumar, V.
Kotler, Philip
54
Bruhn, Manfred
37
Meffert, Heribert
28
Armstrong, Gary
26
Nagurney, Anna
20
Pepels, Werner
20
Kerin, Roger A.
19
Reardon, Thomas Anthony
19
Ferrell, Odies C.
17
Hartley, Steven W.
16
Unger, Fritz
16
Vrontis, Demetris
16
Kuß, Alfred
15
Leeflang, Peter
15
Keller, Kevin Lane
14
Laczniak, Gene R.
14
Lim, Weng Marc
14
Peter, Jerome Paul
14
Donnelly, James H.
13
Hair, Joseph F.
13
Hanf, Jon
13
Herrmann, Andreas
13
Huber, Frank
13
Piercy, Nigel
13
Tomczak, Torsten
13
Baines, Paul
12
Bourlakis, Michael
12
Fill, Chris
12
Grewal, Dhruv
12
Hruschka, Harald
12
Layton, Roger A.
12
Lopez, Rigoberto A.
12
Oude Lansink, Alfons G. J. M.
12
Reinecke, Sven
12
Shultz, Clifford J.
12
Fertő, Imre
11
Gopinath, Munisamy
11
Rudelius, William
11
more ...
less ...
Published in...
All
Journal of marketing
8
Lehrbuch
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of forecasting
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
California management review
1
Die Betriebswirtschaft : DBW
1
Gabler-Lehrbuch
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
MSI reports : working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
2
My reflections on publishing in Journal of
Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
3
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
4
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Understanding the role of artificial intelligence in personalized engagement
marketing
Kumar, V.
;
Rajan, Bharath
;
Venkatesan, Rajkumar
; …
- In:
California management review
61
(
2019
)
4
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
Saved in:
6
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
7
AMA and MSI special issue of "Journal of
Marketing
" : mapping the boundaries of
marketing
: what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
Saved in:
8
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
Saved in:
9
Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich
Homburg, Christian
;
Krohmer, Harley
;
Workman, John P.
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10001447835
Saved in:
10
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->