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~person:"Homburg, Christian"
~subject:"New product development"
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New product development
Produktentwicklung
14
Innovation
5
Innovation management
4
Innovationsmanagement
4
Consumer behaviour
3
Deutschland
3
Erfolgsfaktor
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Lieferantenmanagement
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New product success
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New service development
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Nonlinear effects
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Product design
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Homburg, Christian
Herstatt, Cornelius
63
Brem, Alexander
34
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Griffin, Abbie
23
Di Benedetto, Anthony
21
Song, Michael
21
Gassmann, Oliver
20
Hultink, Erik J.
19
Lynn, Gary
18
Wu, Jie
18
Dahl, Darren W.
17
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Cooper, Robert G.
16
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Barczak, Gloria
15
Kahn, Kenneth B.
15
Füller, Johann
14
Hippel, Eric von
14
Tellis, Gerard J.
14
Trott, Paul
14
Yan, Tingting
14
Ahmed, Shamsuddin
13
Akgün, Ali E.
13
Brettel, Malte
13
Carbonell, Pilar
13
Ernst, Holger
13
Griffith, David A.
13
Haapasalo, Harri
13
Ale Ebrahim, Nader
12
De Jong, Jeroen P. J.
12
Goffin, Keith
12
Leifer, Larry
12
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Springer Fachmedien Wiesbaden
3
Universität Mannheim
1
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3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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ECONIS (ZBW)
12
RePEc
1
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Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
4
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
5
Kognitive Verzerrungen bei Managemententscheidungen : experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung
Weeth, Alexander
-
2018
Persistent link: https://www.econbiz.de/10011764228
Saved in:
6
Gestaltung von Teams in der Neuproduktentwicklung : eine empirische Untersuchung von Vertriebsintegration und internationaler Heterogenität
Sieberz, Isabell
-
2019
Persistent link: https://www.econbiz.de/10011955355
Saved in:
7
Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen : eine vergleichende Studie
Homburg, Christian
;
Kühnl, Christina
-
2011
Persistent link: https://www.econbiz.de/10009230448
Saved in:
8
Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
Saved in:
9
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
10
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
1
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