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Effect of Promotion, Price and Product Quality on Meatball Purchasing Decisions Viral Lobster in Cibitung

Sarumaha, Yuliana; Usman, Osly - 2021

This study aims to determine how the effect of promotion, price and qualityproducts against the purchase decision of viral lobster meatballs in Cibitung. The research methodused is a survey method with questionnaires spread. The population in this study areMillennial population is 100...

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Memory retrieval of cultural event experiences : examining internal and external influences

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Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?

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Determinants of authentic experiences : an extended Gilmore and Pine model for ethnic restaurants

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Symbolic consumption in upscale cafés : examining Korean gen Y consumers' materialism, conformity, conspicuous tendencies, and functional qualities

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Consumers' inference-dynamics abouth healthy menu promotions in a bundle context

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What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership

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