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Privacy-preserving item-based recommendations over partitioned data with overlaps
Yakut, Ibrahim; Vaidya, Jaideep - In: International journal of business information systems : … 25 (2017) 3, pp. 336-351
Persistent link: https://www.econbiz.de/10011756960
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Marketing analytics for data-rich environments
Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
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Statistical database auditing without query denial threat
Lu, Haibing; Vaidya, Jaideep; Atluri, Vijayalakshmi; … - In: INFORMS journal on computing : JOC 27 (2015) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10010505091
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A survey of privacy-aware supply chain collaboration : from theory to applications
Hong, Yuan; Vaidya, Jaideep; Wang, Shengbin - In: The journal of information systems : JIS ; a semiannual … 28 (2014) 1, pp. 243-268
Persistent link: https://www.econbiz.de/10010420019
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Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung; Kannan, P. K. - In: Journal of international marketing 28 (2020) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
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A flexible method for protecting marketing data : an application to point-of-sale data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 153-171
Persistent link: https://www.econbiz.de/10011818484
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Opportunities and challenges of using biometrics for business : developing a research agenda
De Keyser, Arne; Bart, Yakov; Gu, Xian; Liu, Qing; … - In: Journal of business research : JBR 136 (2021), pp. 52-62
Persistent link: https://www.econbiz.de/10012663279
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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How artificial intelligence will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10012514568