Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and … marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value … -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and …

Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender …, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management … -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and …