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Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann; Chandon, Pierre; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
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Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.; Krishna, Aradhna; Wansink, Brian - In: Sensory marketing : research on the sensuality of products, (pp. 343-357). 2010
Persistent link: https://www.econbiz.de/10003933308
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Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nİlüfer Z.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1095-1112
Persistent link: https://www.econbiz.de/10009006645
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Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 2-19
Persistent link: https://www.econbiz.de/10009777171
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Does Red Bull give wings to Vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann; Chandon, Pierre; Krishna, Aradhna - 2017
Persistent link: https://www.econbiz.de/10011702747