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~person:"Pepels, Werner"
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Pepels, Werner
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60
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47
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ECONIS (ZBW)
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51
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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52
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
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53
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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54
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
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55
Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan
(
ed.
);
Kim, Juran
(
ed.
); …
-
2020
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
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56
Werbeartikel : Kommentare zu aktuellen Themen aus Merketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1990
Persistent link: https://www.econbiz.de/10004081100
Saved in:
57
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10009603860
Saved in:
58
Lexikon Kommunikations-Management : Offline-
Werbung
von A - Z
Pepels, Werner
-
2011
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009354568
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59
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
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60
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
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