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83
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Phau, Ian
Han, Heesup
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Belk, Russell W.
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102
Mattila, Anna S.
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Grewal, Dhruv
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Khare, Arpita
78
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75
Foxall, Gordon R.
74
Janssen, Maarten C. W.
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Rudolph, Thomas
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64
Spann, Martin
64
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63
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61
Schramm-Klein, Hanna
61
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60
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Journal of promotion management : JPM
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Country of origin effect : looking back and moving forward
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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1
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
2
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
5
To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
Saved in:
6
Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
Saved in:
7
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
8
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
9
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
10
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
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