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Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J. - In: American journal of agricultural economics 81 (1999) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
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Pass-through and consumer search : an empirical analysis
Richards, Timothy J.; Gómez, Miguel I.; Lee, Jun - In: American journal of agricultural economics 96 (2014) 4, pp. 1049-1069
Persistent link: https://www.econbiz.de/10010416434
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
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Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.; Richards, Timothy J. - In: Journal of retailing 88 (2012) 3, pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
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Consumer promotions in the Indian market
Joseph, Joshy; Sivakumaran, Bharadhwaj - In: Journal of international consumer marketing 23 (2011) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
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Trade promotions and consumer search in supermarket retailing
Gómez, Miguel I.; Richards, Timothy J.; Lee, Jun - In: American journal of agricultural economics 95 (2013) 5, pp. 1209-1215
Persistent link: https://www.econbiz.de/10010204247
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A multiple-discrete/continuous model of price promotion
Richards, Timothy J.; Gómez, Miguel I.; Pofahl, Geoffrey M. - In: Journal of retailing 88 (2012) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
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Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya; Sivakumaran, Bharadhwaj; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
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Perceived impact of promotional support : issues and scale
Harindranath R.M; Sivakumaran, Bharadhwaj - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
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Promotional inputs and selling : evidence from India
R. M., Harindranath; Sivakumaran, Bharadhwaj - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721