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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

GOSIP in Cyberspace : Conceptualization and Scale Development for General Online Social Interaction Propensity

Blazevic, Vera - 2016

The interactive nature of the Internet has boosted online communication for both social and business purposes. However, individual consumers differ in their predisposition to interact online with others. Whereas an impressive stream of research has investigated media interactivity, the existence...

Persistent link: https://www.econbiz.de/10013000978

A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers

Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158

Persistent link: https://www.econbiz.de/10011433898

Decoding social media speak : developing a speech act theory research agenda

Ludwig, Stephan; Ruyter, Ko de - In: The journal of consumer marketing 33 (2016) 2, pp. 124-134

Persistent link: https://www.econbiz.de/10011524150

Untangling a web of lies : exploring automated detection of deception in computer-mediated communication

Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541

Persistent link: https://www.econbiz.de/10011616128

Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media

Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894

Persistent link: https://www.econbiz.de/10011770780

On the role of normative influences in commercial virtual communities

Wiertz, Caroline; Ruyter, Ko de; Streukens, Sandra - 2003

Persistent link: https://www.econbiz.de/10001780974

A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat

Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174

Persistent link: https://www.econbiz.de/10003812264

Customer-to-customer interactions: broadening the scope of word of mouth research

Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282

Persistent link: https://www.econbiz.de/10008652134

Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood

Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321

Persistent link: https://www.econbiz.de/10009547323