Users’ participation in virtual communities is a complex process. On the one hand, there exist more than one dynamic sources, such as sequential dynamics and temporal dynamics. On the other hand, users may develop different participation focuses through the participation process. These aspects...

Most digital content distributed in information-goods platforms encounter the threat of online piracy. Strategic pricing, technology-based platform protection, and deterrent enforcement such as legal and moral measures are viewed as antidotes to piracy. We examine the effects of deterrent...

Social media video sponsorship, in which a sponsor forms a partnership with a content creator and sponsors video content, has become increasingly popular. Although the extant theoretical literature supports the importance of the congruency between the sponsor and sponsee in forming...