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~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Customer engagement through pe...
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Brand image
Consumer behaviour
Customer satisfaction
27
Kundenzufriedenheit
27
Beziehungsmarketing
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21
Relationship marketing
21
Dienstleistungsqualität
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Wong, IpKin Anthony
Han, Heesup
72
Mattila, Anna S.
40
Hollebeek, Linda D.
30
Verhoef, Peter C.
30
Usman, Osly
29
Huber, Frank
27
Loureiro, Sandra Maria Correia
27
Kumar, V.
25
Hyun, Sunghyup Sean
23
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23
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22
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20
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20
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19
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18
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17
Balaji, M. S.
17
Mittal, Vikas
17
Prayag, Girish
17
Swoboda, Bernhard
17
Aksoy, Lerzan
16
Bauer, Hans H.
16
Foscht, Thomas
16
Khan, Imran
16
Kumar, Vikas
16
Qu, Hailin
16
Grewal, Dhruv
15
Gustafsson, Anders
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Hanks, Lydia
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Karjaluoto, Heikki
15
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15
Neslin, Scott A.
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Quach, Sara
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Sreejesh, S.
15
Wangenheim, Florian von
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International journal of hospitality management
6
Journal of travel and tourism marketing
4
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of vacation marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
2
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
3
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
4
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
5
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
6
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
7
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
8
Exploring customer equity and the role of service experience in the casino service encounter
Wong, IpKin Anthony
- In:
International journal of hospitality management
32
(
2013
),
pp. 91-101
Persistent link: https://www.econbiz.de/10009717665
Saved in:
9
Understanding casino experiential attributes : an application to market positioning
Wong, IpKin Anthony
;
Wu, JiaYi Seven
- In:
International journal of hospitality management
35
(
2013
),
pp. 214-224
Persistent link: https://www.econbiz.de/10010225794
Saved in:
10
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
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