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~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Gambling"
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Wong, IpKin Anthony
Prentice, Catherine
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International journal of contemporary hospitality management
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1
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ECONIS (ZBW)
14
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1
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
2
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
3
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
4
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
5
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
6
Exploring customer equity and the role of service experience in the casino service encounter
Wong, IpKin Anthony
- In:
International journal of hospitality management
32
(
2013
),
pp. 91-101
Persistent link: https://www.econbiz.de/10009717665
Saved in:
7
Understanding casino experiential attributes : an application to market positioning
Wong, IpKin Anthony
;
Wu, JiaYi Seven
- In:
International journal of hospitality management
35
(
2013
),
pp. 214-224
Persistent link: https://www.econbiz.de/10010225794
Saved in:
8
Uncovering the service profit chain in the casino industry
Prentice, Catherine
;
Wong, IpKin Anthony
;
Lam, Desmond
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2826-2846
Persistent link: https://www.econbiz.de/10011799915
Saved in:
9
Destination services and travel experience in the gaming Mecca : the moderating role of gambling as a travel purpose among Chinese tourists
Wong, IpKin Anthony
;
Li, Xiangping
- In:
Journal of travel and tourism marketing
32
(
2015
)
1/2
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011312596
Saved in:
10
Examining casino service quality in the Asian Las Vegas : an alternative approach
Wong, IpKin Anthony
;
Fong, Veronica Hoi In
- In:
Journal of hospitality marketing & management
19
(
2010
)
8
,
pp. 842-865
Persistent link: https://www.econbiz.de/10008748449
Saved in:
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