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Measurement of consumers' prior brand information
Woodruff, Robert B. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 258-263
Persistent link: https://www.econbiz.de/10003010733
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A systematic approach to market opportunity analyses
Woodruff, Robert B. - In: Business horizons 19 (1976) 4, pp. 55-65
Persistent link: https://www.econbiz.de/10003010736
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A systematic approach to market opportunity analyses
Woodruff, Robert B. - In: Views of marketing : a reader, (pp. 31-43). 1976
Persistent link: https://www.econbiz.de/10003010742
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Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
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An analytical approach for evaluating sales territory performance
Cravens, David W.; Woodruff, Robert B.; Stamper, Joe C. - In: Journal of marketing 36 (1972) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10002037962
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Twoard a methodology for management control of sales territories
Cravens, David W.; Woodruff, Robert B.; Stamper, Joe C. - In: Journal of quality technology : a quarterly journal of … 4 (1972) 4, pp. 181-188
Persistent link: https://www.econbiz.de/10002038111
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Urban public transportation goal determination : a research approach
Cravens, David W.; Woodruff, Robert B.; Harper, John F. - In: Public transportation planning : 10 reports prepared …, (pp. 1-12). 1976
Persistent link: https://www.econbiz.de/10002038122