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The effect of consumers' diurn...
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Consumer behaviour
9
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7
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7
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6
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4
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Hornik, Jacob
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing
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ECONIS (ZBW)
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Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Hornik, Jacob
;
Ofir, Chezy
;
Rachamim, Matti
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10011756545
Saved in:
2
Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
Saved in:
3
Cognitive thoughts mediating compliance in multiple request situations
Hornik, Jacob
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10001043145
Saved in:
4
Resistance to advertising and immunization against television commercials : a multivariate analysis
Hornik, Jacob
-
1972
Persistent link: https://www.econbiz.de/10002961778
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5
Situational effects on the consumption of time
Hornik, Jacob
- In:
Journal of marketing
46
(
1982
)
4
,
pp. 44-55
Persistent link: https://www.econbiz.de/10002961784
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6
Comparative evaluation of international vs. national advertising strategies
Hornik, Jacob
- In:
The Columbia journal of world business : publ. …
15
(
1980
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003580930
Saved in:
7
The temporal dimension of shopping behavior
Hornik, Jacob
- In:
Inventi impact: retailing & consumer services
(
2021
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10012696524
Saved in:
8
The effect of expecting to evaluate on quality and satisfaction evaluations
Ofir, Chezy
;
Simonson, Itamar
-
1999
Persistent link: https://www.econbiz.de/10001453931
Saved in:
9
New Product screening via the intention-to-buy scale
Levy, Haim
- In:
Decision sciences : DS
17
(
1986
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10001026665
Saved in:
10
Combining perceptual and economic variables in the demand function
Bechtel, Gordon G.
- In:
Journal of economic psychology : research in economic …
11
(
1990
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10001095390
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