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Managing market offerings in business markets
Anderson, James C.; Carpenter, Gregory S.; Narus, James A. - In: Kellogg on marketing, (pp. 330-365). 2001
Persistent link: https://www.econbiz.de/10001612997
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Toward a better understanding of distribution channel working relationships
Anderson, James C.; Narus, James A. - In: Industrial marketing : a German-American perspective ; …, (pp. 320-336). 1986
Persistent link: https://www.econbiz.de/10001833300
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Business market management : understanding, creating and delivering value
Anderson, James C.; Narus, James A. - 2004 - 2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
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Supplier development responsibility and NPD project outcomes : the role of monetary quantification of differences and supporting-deal gathering
Wynstra, Finn; Anderson, James C.; Narus, James A.; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 103-123
Persistent link: https://www.econbiz.de/10010219672
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Per Tiebreak zum Verkaufserfolg
Anderson, James C.; Narus, James A.; Wouters, Marc - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 5, pp. 32-41
Persistent link: https://www.econbiz.de/10010344199
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Improving sourcing decisions in NPD projects : monetary quantification of points of difference
Wouters, Marc; Anderson, James C.; Narus, James A.; … - In: Journal of operations management 27 (2009) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10003808994
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Distributor contributions to partenerships with maunufactures
Narus, James A.; Anderson, James C. - In: Business horizons 30 (1987) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10003470344
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Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A. - 2007
Persistent link: https://www.econbiz.de/10003451805
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A commentary on "Business marketing in master's programs : a part of the fabric" : cut from the same cloth?
Narus, James A.; Anderson, James C. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 61-68
Persistent link: https://www.econbiz.de/10003507047
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A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.; Deutscher, Terry H.; Vandenbosch, … - In: Journal of business-to-business marketing 14 (2007) 1, pp. 69-74
Persistent link: https://www.econbiz.de/10003507066