How can educators equip business students to adopt an ethics of care perspective? An ethics of care perspective requires moral imagination of the self, the other, the self-other relationship, and displacement of motivation towards others. It stands in contrast to the deeply embedded firm-centric...

The authors aim to study the direct and moderating effects of relationship age, continuance commitment and satisfaction on the generation of positive and negative word of mouth (P/NWOM). Hypotheses based on the notion of liability of adolescence and the motivation to generate P/NWOM were tested...

This paper argues that retail banks need to focus more strongly on components of their Customer Relationship Management (CRM) strategy that will generate customer affective commitment and lead to an increase in customer retention, share of wallet, and advocacy. It is suggested that affective...