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Alternative econometric models of sales-advertising relationships
Rao, Vithala R. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 177-181
Persistent link: https://www.econbiz.de/10002679235
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New-product sales forecasting using the Hendry system
Rao, Vithala R. - In: New-product forecasting : models and applications, (pp. 499-527). 1981
Persistent link: https://www.econbiz.de/10002679249
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Subjective evaluations for product design decisions
Rao, Vithala R.; Soutar, Geoffrey N. - In: Decision sciences : DS 6 (1975), pp. 120-134
Persistent link: https://www.econbiz.de/10002679260
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Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004
Persistent link: https://www.econbiz.de/10002504222
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Applied conjoint analysis
Rao, Vithala R. - 2014
Persistent link: https://www.econbiz.de/10010216011
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Conjoint analysis
Rao, Vithala R. - In: The history of marketing science, (pp. 47-76). 2014
Persistent link: https://www.econbiz.de/10010415912
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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R. - In: Marketing science 34 (2015) 2, pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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Developments in conjoint analysis
Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008
Persistent link: https://www.econbiz.de/10003755258
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Princing research in marketing: the statte of the art
Rao, Vithala R. - In: The journal of business : B 57 (1984) 1/2, pp. 39-60
Persistent link: https://www.econbiz.de/10003658156
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999
Persistent link: https://www.econbiz.de/10001444664