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Trust, Brand Equity and Brand...
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Brand management
8
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8
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8
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7
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7
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6
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Jevons, Colin
15
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8
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3
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3
Buil, Isabel
2
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2
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2
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2
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2
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European journal of marketing : EJM
1
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ECONIS (ZBW)
OLC EcoSci
27
Other ZBW resources
23
RePEc
5
BASE
3
USB Cologne (EcoSocSci)
3
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1
Brand community in search of theory : an endless spiral of ambiguity
Gabbott, Mark
;
Jevons, Colin
- In:
Marketing theory
9
(
2009
)
1
,
pp. 119-122
Persistent link: https://www.econbiz.de/10003826397
Saved in:
2
Consumers and services
Gabbott, Mark
;
Hogg, Gillian
-
1998
Persistent link: https://www.econbiz.de/10000643442
Saved in:
3
Emotional intelligence as a moderator of coping strategies and service outcomes in circumstances of service failure
Gabbott, Mark
;
Tsarenko, Yelena
;
Mok, Wai Hoe
- In:
Journal of service research : JSR
14
(
2011
)
2
,
pp. 234-248
Persistent link: https://www.econbiz.de/10009266738
Saved in:
4
Services marketing management : a strategic perspective
Kasper, Hans
;
Helsdingen, Piet van
;
Gabbott, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10002469672
Saved in:
5
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
6
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Saved in:
7
Exploring customer engagement valences in the social services
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
Saved in:
8
Consumer behaviour
Gabbott, Mark
;
Hogg, Gill
- In:
The marketing book
,
(pp. 151-165)
.
2016
Persistent link: https://www.econbiz.de/10011471643
Saved in:
9
Employability beliefs of business students by gender and year of study : implications for higher education
Bennett, Dawn Elizabeth
;
Ananthram, Subramaniam
; …
- In:
The international journal of management education
20
(
2022
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013282381
Saved in:
10
The duality of political brand equity
Phipps, Marcus
;
Brace-Govan, Jan
;
Jevons, Colin
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 496-514
Persistent link: https://www.econbiz.de/10008650066
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