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How Consumers Select Life Insu...
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How objective and subjective knowledge affect insurance choices
Kuusela, Hannu
;
Spence, Mark T.
;
Paul, Pallab
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
4
,
pp. 161-172
Persistent link: https://www.econbiz.de/10011815907
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2
Using the pairwise comparison method to assess competitive priorities within a supply chain
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Spence, Mark T.
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 631-638
Persistent link: https://www.econbiz.de/10009583017
Saved in:
3
The role of intuition in CEO acquisition decisions
Kopalle, Praveen K.
;
Kuusela, Hannu
;
Lehmann, Donald R.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383074
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4
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
Saved in:
5
Online lifestyle consumption community dynamics : a practice-based analysis
Närvänen, Elina
;
Kartastenp, Elina
;
Kuusela, Hannu
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
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6
Investment service providers gaining competitive advantage by focusing on consumers' varying investment goals
Puustinen, Pekka
;
Kuusela, Hannu
;
Rintamäki, Timo
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
3
,
pp. 191-205
Persistent link: https://www.econbiz.de/10009664924
Saved in:
7
Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P. K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
Saved in:
8
Disentangling customer orientation : executive perspective
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Neilimo, Kari
; …
- In:
Business process management journal
20
(
2014
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10010415928
Saved in:
9
Challenges for B2B research relevance : a top executive perspective
Kuusela, Hannu
;
Närvänen, Elina
;
Saarijärvi, Hannu
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 593-600
Persistent link: https://www.econbiz.de/10010422025
Saved in:
10
Reinventing marketing strategy by recasting supplier/customer roles
Gummesson, Evert
;
Kuusela, Hannu
;
Närvänen, Elina
- In:
Journal of service management
25
(
2014
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10010343478
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